Marketing With the Largest Video Portal Today
With a monthly user base of around one billion, YouTube is the largest video portal in the world. At the same time, the platform is the second largest search engine after Google. For SMEs, YouTube is ideal for disseminating content and promoting services and products. In return for text-based advertising and images, videos are emotional, captivating and easily digestible for viewers. For the same reason, even the YouTube subscribers play a huge impact in increasing your view count.
Successful Branding with YouTube Marketing
Ads on YouTube are ideal for brand and corporate branding. YouTube marketing is a about making the targeted section of people aware about the business products, services thus it can be referred as a good promotional tool. For this purpose, various video display formats are available, which can be combined depending on the campaign goal.
Types of Video Ads That Are Possible on YouTube:
The YouTube video ads appear on YouTube, on sites and in apps from video partners on the Display Network, including on tablets and mobile devices. This depends on the targeting or selection. If you've set this up, you can advertise on YouTube in three different ways:
YouTube - Higher range than TV
In the US, YouTube reaches more users in the 18-49 age group than any cable network. Similar tendencies can be seen in Europe as well. Since YouTube advertising is still used by many companies, it is a cost-effective online marketing measure. By precisely filtering the audience, YouTube will reach the right users - potential customers. However, costs only accrue when users interact with the ad. If playback is skipped prematurely, no costs will be charged.
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Original Reference: https://goo.gl/kQSzM8